/ CLIENT: SS. DALEY

/ LOCATION: ST PANCRAS RENAISSANCE HOTEL

/ REACH: INTERNATIONAL AND NATIONAL PRESS / GLOBAL SOCIAL MEDIA SHARED CONTENT AS ASSOCIATED WITH LFW, DIVERSE

/ SERVICES: 360 PRODUCTION

/ FASHION - SS. DALEY

We've supported SS Daley since Sept ’21 as producers of Tik Tok NewGen show space. For his debut, Anna Wintour was so pressed for time she just came to watch the ground-breaking theatrical rehearsals. Next, in Feb ’22 we produced a lauded dance performance in unison with the runway show. Steven Daley went on to win the LVMH Prize 2022.

For LFW Sept ’22 our search led to the rediscovery of St Pancras Renaissance Hotel. A tribute to Victorian architecture, craftsmanship and décor, it resonated deeply. Reimagining London spaces through the aesthetics of a fashion lens is a Blonstein specialism. In collaboration with a wide team an authentic partnership was struck, reflecting Steven’s conceptual and cultural relevance. Set against a backdrop of Gilbert Scott designed splendour, the partnership included a lookbook shoot, social media campaign, brand film and sensational fashion-meets-art performance event.

The production crew, stylist Harry Lambert, casting, models, hair and make-up all flourished together among a spacious, calm and joyful backstage area. Out front, the main event space lent itself perfectly to create a major LFW ‘moment’. The FROW showed up in droves.

Always highly conceptual, merging performance with pure runway this season we installed a centrally set revolving stage for actors from the National Youth Theatre to take it away in the finale.

SS Daley delivered a stand-alone debut that proved excitement for his future as a major new British talent readying for global recognition, is more than just a show.